Talk about bad timing huh? Nike always ahead of the curve when it comes to ads and this one just totally backfires (pun not intended, but intended). I mean there’s no way they could’ve known this guy would’ve shot his body of a girlfriend four times on valentine’s day. Probably should’ve gone with a Harrison Ford/”Bladerunner” type parody ad seeing as how that’s his nickname. Not that I’ve ever seen that movie. That was like the prequel to Blades of Glory right?